Why Being a Socially Conscious Copywriter Is No Longer Optional in Digital Marketing

Do More! Do more in your digital marketing, in your written content & brand designs.

In the world of digital marketing, the pen—or keyboard, in this case—is indeed mightier than the sword. But as Spider-Man's Uncle Ben said, "With great power comes great responsibility." This timeless wisdom applies perfectly to the role of copywriters and marketers today. According to a Cone Communications CSR Study, 87% of consumers will purchase a product because a company advocated for an issue they care about (Conncomm).

The Rise of Corporate Social Responsibility (CSR)

Corporate Social Responsibility is no longer a choice; it's a must-have for businesses. As companies like Patagonia and Ben & Jerry's have shown, consumers are more inclined to engage with brands that stand for something (Forbes.2021). Whether it’s advocating for social justice, climate change, or diversity, your written content must reflect these values authentically.

Mixing tradition, nature and the potential for growth and change in copywriting and marketing.

The Role of the Copywriter

So, what’s the role of a copywriter in this? You're not just crafting a message; you're setting the tone for how your company interacts with the world. This interaction has to be more than just click-worthy; it should evoke trust and align with your CSR initiatives. If you’re saying you stand for renewable energy, for instance, your blog posts, social media content, and product descriptions better not be riddled with promotions for gas-guzzling SUVs.

The Power of Words

Words shape perception, and perception shapes reality. Your choice of language can either empower or marginalize, include or exclude. A recent study found that companies with more inclusive language had 2.3 times higher cash flow per employee over a three-year period (Bersin Academy. 2021). When your digital marketing incorporates socially conscious copy, you're not just checking a box; you're making a difference.

What reality is your company operating in? Is this in line with your customers and clients?

Aligning Digital Marketing and CSR

To successfully merge your digital marketing efforts with CSR, you'll want to:

1. Be Authentic: Don't just slap some good vibes onto your website. Make sure your actions back your words.

2. Know Your Audience: Craft your messages in a way that speaks directly to the issues your audience cares about.

3. Consult Experts: Sometimes it's wise to bring in a third party to review your messaging to ensure it aligns with CSR objectives.

In Summary

Digital marketing and CSR aren’t just two ships passing in the night; they’re more like parallel tracks on the same train line, headed in the same direction. As a copywriter, you have the power to steer that train toward meaningful change.

LW Innovations